As Hasbro’s first new girls franchise in more than a decade, Hanazuki kicks things off in an animated digital series, with an app and toys set to follow.
Source: Hasbro’s new girls brand launches digital first
Hasbro is launching its first new girls franchise in more than a decade, and the toymaker is doing so in a very 2017 way. Lifestyle brand Hanazuki makes its debut today with the company’s first-ever animated digital series, Hanazuki Full of Treasures.
Bowing on YouTube and the YouTube Kids app, the digital series—produced by Hasbro Studios in collaboration with Titmouse Studios—follows a moonflower named Hanazuki. When dark forces threaten to destroy her moon, she embarks on an adventure and discovers that her many moods are the key to a great power that could save the galaxy.
The brand is inspired by character creations originally conceived by Dutch artists Niko Stumpo and Hanneke Metselaar.
The first nine episodes of the 27 x 11-minute toon correspond with the first full moon of the year, and remaining content will be released in nine-episode blocks on subsequent full moons.
In addition to the digital series, the brand will also feature an app, as well as a line of consumer products and toy offerings.
The app will be available in April, while toys will launch in June at select retailers before rolling out across the US in August. The toy line will feature more than 175 collectible figures, plush items and app-connected wearable products designed to allow kids to express their moods like Hanazuki.
Barbie Pink Label Collection - Barbra Streisand Barbie Collector Doll: Barbie Pink Label CollectionPerfect for Barbara Streisand fans and Barbie Doll collectorsA wonderful addition to the sophisticate...
Barbie Collector Pink Label The Museum Collection Vincent Van Gogh Inspired Barbie Doll: Features a highly detailed dress and garlic-inspired hairDoll is 11.5" tall
Barbie Collector Holiday Barbie 2012 Doll, African-American: African-American dollBarbie doll has returned to traditional holiday colors and is radiant in redHer strapless gown features rich layers in...
Barbie Collector Elvis Barbie Doll: Doll stands 11.5" tall
Barbie Pink Label Collection - Harley-Davidson Barbie & Ken Gift Set: Includes Barbie and Ken dolls Dolls are dressed in Harley-Davidson styleEach doll comes with a motorcycle helmet
BARBIE for girls was released by the designer house of BARBIE. This light and sweet scent is perfect for young girls.Set Contains: 1 Eau De Toilette Spray 3.4oz; 1 Eye Mask; 1 Lip Gloss.
Launched by the design house of Mattel in 1995, Barbie Modelo is a women's fragrance that possesses a blend of a fresh scent of citrus and florals.
Drive into your imagination with Barbie Doll and her glam convertible car! Sparkly pink exterior features tires with realistic styling & Barbie accents Black interior seats make a statement with s...
Barbie Collector Pink Label The Museum Collection Leonardo da Vinci Inspired Barbie Doll: Features a highly-detailed gown and flowing brown hairDoll is 11.5" tall
Barbie Sisters Skate - Barbie and Stacie Dolls: Skating-themed doll setIncludes Barbie doll and Stacie dollDolls come with skating fashions and roller skates
Barbie My House Dream Bedroom and Barbie Doll - Play Set: Dream BedroomFurnitureAccessoriesBarbie Doll
Barbie Toy Story 3 - Barbie & Ken Gift Set: Ideal for Toy Story fans and Barbie doll collectors Toy Story 3 Barbie and Ken gift set includes both Barbie and Ken dollsKen and Barbie dolls wear outf...
Always at the forefront of cutting-edge fashion, Barbie collaborates with whimsical lifestyle brand, Tokidoki in celebration of the brand's 10th anniversary! Barbie is ready to shop all day and party ...
BarbieA Glamtastic Purse Kit
LSU Barbie Doll, African-American: African-American dollCheerleader doll celebrates LSU's campus spiritDressed in team uniformColor: purple and goldDimensions: 6"L x 3.375"W x 13"HPerfectly coifed lon...
BarbieAA Dazzling Diva Light-Up Guitar
A small affiliate percentage is donated back to us so we can continue to build a new commercial free family network. Your patronage is appreciated and helps us provide edutainment commercial free without outside advertisements.